Beyond Influence
Beyond Influence is hosted by Kwame Appiah, a content creator and member of the Netflix show Love is Blind, and Scott Sutton, CEO of Later, a leading social media management and influencer marketing app with 500K+ users.
We’re diving into the future of social and why influencer marketing is at the center of it all. Hear from the industry’s best creators & brand marketers about their personal and professional journeys. Plus, get a behind-the-scenes look at the ins and outs of influencer marketing, including industry secrets and expert advice.
Whether you’re a fan, an aspiring influencer, a social content creator, or run influencer campaigns for a brand — this podcast is for you.
Beyond Influence
Episode 39: Maha Abouelenein - Beyond the Pitch
Maha Abouelenein is a personal branding expert, CEO of Digital and Savvy, and bestselling author of “7 Rules of Self-Reliance.” With three decades of experience, she’s advised major brands like Google, Netflix, and Careem and played a key role in Egypt’s largest IPO. Recognized as one of Dubai’s most influential women and a Forbes Power Woman of the Middle East, she’s a trailblazer in global communications.
In this episode, Maha shares why trust is the most valuable currency in business, how to build authentic connections beyond the pitch, and the power of effective communication. Plus, she reveals the surprising networking advantages of events like the Super Bowl and why resilience—not circumstances—defines success.
Follow Maha on Instagram @mahagaber