Beyond Influence
Beyond Influence is hosted by Kwame Appiah, a content creator and member of the Netflix show Love is Blind, and Scott Sutton, CEO of Later, a leading social media management and influencer marketing app with 500K+ users.
We’re diving into the future of social and why influencer marketing is at the center of it all. Hear from the industry’s best creators & brand marketers about their personal and professional journeys. Plus, get a behind-the-scenes look at the ins and outs of influencer marketing, including industry secrets and expert advice.
Whether you’re a fan, an aspiring influencer, a social content creator, or run influencer campaigns for a brand — this podcast is for you.
Beyond Influence
Episode 28: Louis Levanti - Building Your Brand & Finding Your Niche
Meet Louis Levanti, the internet's brutally honest best friend, a lover of dogs, a huge foodie, and if he had to define his niche, he would say "I am my niche." Louis started his content career as a digital producer for Paramount and has worked with brands like MTV, Comedy Central, and Nickelodeon.
He has now garnered an audience of 4M+ followers across TikTok, YouTube, Instagram, and Snapchat. His videos span from celebrity and pop culture news to LGBTQ relationship content, food and drink, fashion, lifestyle, and so much more.
In this episode, we chat with Louis about the basic strategies that helped him get started with his content career, and why he’d rather build his own brand than anybody else’s.
Follow Louis on Instagram @louislevanti