Beyond Influence
Beyond Influence is hosted by Kwame Appiah, a content creator and member of the Netflix show Love is Blind, and Scott Sutton, CEO of Later, a leading social media management and influencer marketing app with 500K+ users.
We’re diving into the future of social and why influencer marketing is at the center of it all. Hear from the industry’s best creators & brand marketers about their personal and professional journeys. Plus, get a behind-the-scenes look at the ins and outs of influencer marketing, including industry secrets and expert advice.
Whether you’re a fan, an aspiring influencer, a social content creator, or run influencer campaigns for a brand — this podcast is for you.
Beyond Influence
Episode 19: Lexi Smith & Hi.Wiley
Meet Lexi Smith, the content creator behind the popular Instagram and TikTok accounts featuring her dalmatian, Wiley, who is known for his heart-shaped nose. Lexi started her journey into content creation six years ago when Wiley became a part of her life. Since then, they've captured the hearts of over 400k followers with their stunning nature photography and pet-friendly travel adventures.
In this episode, Lexi shares her experience of becoming a pet parent influencer and the unique opportunities that come with it. We also dive into the importance of balancing life as an influencer, discussing Lexi's approach to unplugging and enjoying moments without the pressure of capturing content. Additionally, she talks about understanding her comfort level in the digital space and offers advice for those looking to find their path in the influencer world. Lexi also gives us a glimpse into her role at Later Media, where she has worked full-time in Revenue Operations for the past five and a half years.
Follow Lexi and Wiley on Instagram and TikTok @Hi.wiley