Beyond Influence
Beyond Influence is hosted by Kwame Appiah, a content creator and member of the Netflix show Love is Blind, and Scott Sutton, CEO of Later, a leading social media management and influencer marketing app with 500K+ users.
We’re diving into the future of social and why influencer marketing is at the center of it all. Hear from the industry’s best creators & brand marketers about their personal and professional journeys. Plus, get a behind-the-scenes look at the ins and outs of influencer marketing, including industry secrets and expert advice.
Whether you’re a fan, an aspiring influencer, a social content creator, or run influencer campaigns for a brand — this podcast is for you.
Beyond Influence
Episode 18: Lia Haberman
Meet Lia Haberman, creator economy expert, educator, and advisor to some of the world's largest and most well-known brands.
In this episode, we discuss Lia’s journey from McGill University to her career as an advisor, where she helps leading companies define their social and influencer strategy. After over a decade in the editorial space, Lia turned her keen understanding of brands and audiences into thriving influencer marketing programs. She shares how important it is to remain authentic through your journey, and how building genuine bonds can benefit both brands and creators alike.
Follow Lia Haberman on LinkedIn @Liahaberman